The Supply Chain Imperative How to Ensure Ethical Behavior in Your Global Suppliers
Companies in every industry have shown an admirable new commitment to higher ethical standards and have worked hard to build or restore solid reputations and stakeholder trust. But all their best efforts may be undermined if the many links in their supply chains do not follow suit.
The Supply Chain Imperative helps companies avoid costly litigation and potentially devastating injury to reputation brought on by violations of law and ethical norms. The author has created a framework any business can use for monitoring, reporting, and improving performance of suppliers on environmental, social, and other issues. It ensures that the company's ethical mandate is understood and implemented along the entire length of the chain. This timely book clarifies:
* The importance of maintaining an ethical supply chain * The new rules, problems, and responsibilities that businesses now face * Strategic concerns * How to use information technology in the ethical supply chain program * How to make the business case for action * And more
The new business imperative is to create an unambiguous culture of ethical behavior. Here is the key to making sure that mandate is followed at every turn.
Sunday, January 11, 2009
The Supply Chain Imperative How to Ensure Ethical Behavior in Your Global Suppliers
Building Your Business with Google for Dummies
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
Written by a veteran For Dummies author working in cooperation with Google, which will help support the book.
From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers.
Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
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